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Corporate Identity Evaluation Division
Embark on a bold journey of brand transformation.
About this Division
NourScene is a specialized consultancy dedicated to evaluating and enhancing corporate identity for both public and private sector institutions across the Middle East. With over a decade of experience, we have implemented projects that align institutional identity with organizational vision and mission. Our work is grounded in innovation and international best practices to deliver sustainable, measurable results.
Our Vision
We collaborate with institutions to strengthen their corporate identity, ensuring it reflects cultural, heritage, and strategic values. NourScene is committed to maximizing institutional presence and supporting national development goals.
Project Objective
This project optimizes the corporate identity of cultural and heritage institutions, improving how they communicate mission and values across touchpoints including websites, smart applications, and visitor centers. A well-integrated identity system enhances user experience, builds loyalty, and elevates public perception.
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1. Initial Corporate Identity Review:
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Logo, Fonts, and Colors
- Evaluation of the current logo for clarity and alignment with the institution's cultural message.
- Review of color usage and how it reflects local heritage.
- Assessment of font choices in terms of readability and visual harmony.
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Reflection of Core Values
- Examination of how brand elements convey values such as heritage preservation, cultural education, and public engagement.
- Alignment between brand identity and the institution's mission and vision.
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Logo, Fonts, and Colors
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2. Evaluation of Communication Channels:
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Website
- Assess user interface and ease of navigation.
- Analyze content quality and appeal.
- Test page load speed and mobile compatibility.
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Social Media
- Review publishing strategy and community engagement.
- Evaluate visual and textual content alignment with brand identity.
- Measure engagement levels (likes, comments, shares).
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On-site Visual Identity
- Inspect signage and interior design of physical locations.
- Evaluate printed and visual materials used in centers.
- Analyze coherence with the visual identity and institutional message.
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Website
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1. Evaluation Steps:
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Case Studies
- Rebranding projects for cultural institutions using heritage-inspired visual elements that boosted engagement by over 35%.
- UX-focused website redesigns that increased user satisfaction by 40%.
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Data Collection
- Customer Surveys: to measure satisfaction levels and ease of service access.
- Interviews: with staff and visitors to capture perspectives and suggestions.
- Content Analysis: of digital and printed materials for consistency and relevance.
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Data Analysis
- Define strengths and weaknesses using key performance indicators.
- Benchmark satisfaction levels and service delivery against industry standards.
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Recommendations
- Develop an innovative and comprehensive identity enhancement strategy tailored to organizational goals.
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Case Studies
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2. Tools Used:
- Data analysis platforms (Power BI, Google Analytics).
- Custom identity evaluation frameworks.
- Global best practice strategies in brand development and customer experience.
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1. Visual Identity Assessment:
- Evaluate logo design and its cultural resonance.
- Assess color and typography usage across all platforms.
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2. Customer Experience Evaluation:
- Measure service quality and brand alignment.
- Analyze customer interaction channels for consistency and ease of use.
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3. Digital Infrastructure Improvement:
- Upgrade website UX and content structure.
- Propose a smart application to enrich the visitor experience.
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4. Identity Redesign (If Required):
- Present alternative logos aligned with cultural themes.
- Develop modern marketing materials to support brand awareness.
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1. Timeline:
- Evaluation Phase: 2 weeks
- Analysis Phase: 1 week
- Recommendations & Implementation: 1 month
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2. Deliverables:
- Comprehensive report on current identity status
- Detailed improvement plan
- Updated marketing and branding assets
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3. Project Team:
- Project Manager: Oversees all activities
- Identity Designers: Experts in brand development
- Data Analysts: Responsible for research and analysis
- Customer Experience Experts: Ensure brand consistency across touchpoints
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